My Construction Payroll serves a specialized B2B niche where buyers search with precise intent—payroll rules, industry language, and trust signals all matter. Their Wix site needed more than a redesign; it needed alignment between what the business offers and what search engines and prospects can parse on each page. Their public case study centers on a customer-reported optimization score improvement from 60% to 96% while using Rabbit SEO as part of the process—not as a sole cause of results.
The team leaned on SEO audits to expose gaps, then worked through keyword alignment so page topics matched how construction firms actually look for payroll help. Meta descriptions and cleaner page structure made listings and on-site hierarchy more intentional, which is especially useful when service pages can otherwise blend into generic “payroll” language.
Backlink building sat alongside those on-site fixes, reinforcing relevance in a competitive professional-services category. Marketing Manager Paula Stratigos’s angle in the story is practical: marketing needed a system that turned audit findings into shippable improvements rather than a static checklist.
As with any customer-reported score, the number reflects their measured progress inside their optimization workflow and should be read as their experience, not a universal guarantee. Rabbit SEO provided the audit, keyword, meta, structure, and link-building capabilities they describe; their industry knowledge and content decisions still drove how those recommendations landed. For similar niche service businesses, the useful lesson is pairing a clear scoreboard with disciplined on-page and authority work over time.
You can explore the same style of workflow with Rabbit SEO — audits, on-page guidance, tracking, and authority tools for small-business sites — then read how My Construction Payroll describes their experience in their own words.
“Moving from a 60% optimization score to 96% gave our team a clearer map of what to fix next—and confidence that the site was finally speaking the language of construction payroll search.”
— Paula Stratigos, Marketing Manager, My Construction Payroll